First steps: brainstorming!
Which direction should it take? Which homepages do I like? What do I not like at all?
Basic structure: which structures, menus, headers and footers appeal to me?
Logo: do I want to keep the current logo, or is it time for a new one?
Colour scheme: which colours should appear first on the website, and which ones fit the logo and the corporate design?
Which images do I already have? Might I need more, or new images?
What makes me and my company, or my craft, stand out? What do I have that the competition does not? What absolutely has to be mentioned?
Which details do I want to share? On which channels can people contact me?
Are there social media channels I want to connect?
How can I be found easily on the web? Do I want support with search engine optimisation (SEO)?
Do I have the details for the legal notice together?
What belongs in my privacy notice under the General Data Protection Regulation (GDPR)?
Which domain should my website have?