E-Commerce Berlin Expo 2025
Our time as exhibitors at the E-Commerce Berlin Expo from 19–20 February 2025 was a great success.
Automated testing with Cypress
Cypress tests a Magento shop in the browser: login, cart, checkout and the order total. Screenshots and videos show what failed. We use it so the shop stays reliable after every change.
Akeneo PIM
Akeneo PIM keeps product data in one place and sends it out to Magento, Shopware and other channels. We connect PIM, the online shop and ERP.
The online shopping hype continues after the pandemic
Online shopping was often the only way to get goods during the pandemic. A Checkout.com survey of more than 10,000 consumers shows that 74% of European online shoppers want to keep ordering online, while many shops were not ready for cross-border orders.
3 tips to increase the conversion rate in your online shop
The average e-commerce conversion rate is about 3%. Three tips from our shop projects: simplify checkout, use social proof, and write your own product descriptions.
7 tips to reduce the return rate of your shop
Returns cost a lot of money, time and staff. A 2018 Bitkom study found that German consumers send back every eighth online purchase. Seven tips to keep the return rate of your shop down.
How we optimise your online shop: an example!
Improving existing online shops is one of our core competencies. In this blog post we show how, together with our customer badshop.de, we have optimised their online presence over recent years. Badshop.de was one of the first retailers to take on the challenge of selling bathroom furniture, shower enclosures and other sanitary products on the […]
What really bothers customers when shopping online?
Every online shop operator works to make their shop as attractive and sales-ready as possible. A QVC study asked more than 5,000 shoppers what they miss most when shopping online.
VAT reduction: what online retailers absolutely need to consider
As part of the economic stimulus programme adopted on Wednesday evening, the German government decided on a VAT reduction from 1 July 2020. What this purely temporary step really means for online retailers, and what you need to watch so you do not fall into the tax trap, we outline briefly here.
Facebook “Shops” is coming and could give Amazon real competition
Facebook had already provided a kind of shop for retailers. What is coming now could shift the balance of power in online retail, because this is about direct customer access.