SEO builds your reach for the long term; SEA delivers results immediately. We orchestrate both in a data-driven way: organic for sustainable growth, paid for fast impulses — always with measurable ROI.
In the digital age, where clicks are valuable and visibility drives revenue, SEO (Search Engine Optimization) and SEA (Search Engine Advertising) are two of the most important tools for your online shop’s success. Both disciplines share the same goal — more visibility in search engines — but they get there in different ways.
SEO — search engine optimization — covers all measures that help your website rank organically on the first pages of search results: without direct click costs, but with ongoing effort for content, technology and optimization. It is not only about keywords, but also about:
The big advantage? Long-term visibility without cost per click — with ongoing effort for content, technology and optimization.
SEA means paid ads in search engines, usually via Google Ads. You pay per click (cost-per-click, CPC) and get:
SEA is ideal for quick wins, seasonal campaigns or new products. However: as soon as you stop paying, the ad disappears again.
With server-side tracking you make your SEO and SEA measures more efficient and robust — within your consent and privacy setup.
You reduce data loss, improve measurability and keep a firmer grip on campaign performance.
Learn more about server-side tracking
ChatGPT, Perplexity, Google AI Overviews: more and more buying decisions start in answer engines instead of classic search result lists. With structured data, clear entities and — where useful — an llms.txt for supported AI crawlers, we improve the chances that your brand is found and cited in AI answers: Generative Engine Optimization (GEO). A citation is not guaranteed.
llms.txt for supported targets (e.g. GPTBot, ClaudeBot — depending on the project)
Hi, I am Doreen — a performance marketer with a passion for numbers, strategy and sustainable growth.
I bring more than four years of experience in paid advertising — including two years at a large performance agency. There I worked as a Senior Online Marketing Manager and strategic team lead for international corporations and agile start-ups — in B2C and B2B.
I have developed and managed cross-channel campaigns from upper funnel to sales — always with a focus on measurable results.
Before my agency years and afterwards I have worked (and still work) as a freelance consultant for high-growth e-commerce companies. I help use budgets efficiently, optimize with data and create sustainable growth.
What I can do for your business:
Want more from your paid channels — with a partner who combines strategic thinking and e-commerce expertise?
Then get in touch — simply speak to your known contact at solutioo. I look forward to supporting your growth!
GA4, Google Tag Manager and server-side tracking with Consent Mode v2: we measure as completely as your consent and privacy setup allows — from the first click to purchase. Budget then flows where it sells.
You often see first movement after 6–8 weeks and noticeable results after 3–6 months. SEO is an investment in lasting visibility — without click costs, but with ongoing effort for content, technology and optimization. That is why we often combine it with SEA for immediate presence.
Sensible Google Ads campaigns typically start from around €500–1,000 monthly budget, depending on the industry. More important than the amount is the structure: clean tracking, clear audiences and continuous optimization.
Generative Engine Optimization helps AI systems such as ChatGPT or Google AI Overviews find and understand your content better. A citation is not guaranteed — but those who optimize early improve their chances of visibility in AI answers.
Ad blockers and browser restrictions can thin out classic tracking significantly. Server-side tracking can reduce that gap — within your consent setup and applicable privacy rules — so campaigns run on more reliable numbers.
No. We prefer to convince with results. You receive monthly reports with clear KPIs and can adjust the collaboration flexibly.
We are happy to discuss our services and your requirements with you.