SchlafTeam makes high-quality solid wood furniture for the bedroom – with a focus on natural materials, sustainability and craftsmanship. The relaunch: moving from Magento 2 to Shopify, a full connection to Microsoft Dynamics 365 Business Central, and a fresh design in sage tones.
SchlafTeam makes high-quality solid wood furniture for the bedroom – with a consistent focus on natural materials, sustainability and craftsmanship. Only pure, natural raw materials are used, selected to strict quality guidelines and sourced in an environmentally responsible way.
Moving from Magento 2 to Shopify, the existing SchlafTeam online shop was rebuilt from the ground up – technically and visually. The goal was a fresh, modern redesign that conveys the brand’s core values – natural materials, sustainability and craftsmanship – in a contemporary way.
The new shop uses a deliberately reduced, harmonious colour scheme in sage tones. They underline the calm, nature-inspired brand world and embody the bedroom as a place to unwind. Soft transitions, subtle motion and a fluid layout present the solid wood products with a clear focus on imagery and material quality.
A central part of the technical delivery was the full integration of Microsoft Dynamics 365 Business Central. Shopify becomes a pure frontend: all business processes – from accounting to order fulfilment – run centrally through Business Central. Our interface includes managing multiple images per item, metafields for cross-selling and course descriptions, and intelligent pricing for overlength surcharges.
Via the Business Central interface, all product and category data from the existing Magento 2 shop could be exported – including attributes, variants, URL slugs and product images. Structured in BC and imported into Shopify seamlessly: including automatic URL redirects and adopted article categories. The result: a smooth migration without data loss.
The relaunch was accompanied by Google Ads optimisation from our SEA specialist Doreen, who continues to drive data-based performance.
This is how the online shop looked before the relaunch – still on Magento 2, before design and technology moved to Shopify.
Move from Magento 2 to Shopify – fresh design in sage tones, focus on imagery and material quality.
Shopify as the frontend; accounting and order fulfilment run centrally through Microsoft Dynamics 365 Business Central.
Manage multiple images per item plus metafields for cross-selling and course descriptions.
Intelligent pricing for overlength surcharges directly via the BC interface.
Products, categories, attributes, variants, URLs and images from Magento 2 via BC into Shopify – including redirects.
Google Ads campaigns optimised – data-based performance after the relaunch as well.
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