Google launches “Smart Campaigns”
Google has now announced a major change: Smart Campaigns. Small and medium-sized businesses can set up a campaign within a few minutes.
Shopable Images: Online shopping keeps getting easier
The buzzword of the hour: “Shopable Images”. Instagram and Google are about to make shopping even easier for customers. Soon we will, as a matter of course, see a link to the respective products right on the image, both on Google and on Instagram. These features had actually been foreseeable for a long time; now […]
The end of Magento 1 support is set
For a long time, the end of Magento 1 was reported again and again. But now the end of support is set: June 2020. Magento is giving shop operators one more period of time to switch to Magento 2. Anyone running a shop based on Magento 1.9 or an even older version can now prepare […]
Make customers even happier
In online shopping, the customer can take many paths. And just as all roads lead to Rome, here too every path in the online shop ends in the shopping cart.
The big Google update
In early August the SEO world held its breath. Google announced (yet again) a major update to the search algorithm. For all website operators and their webmasters, that always means that a number of things will change. Because Google dominates the market, and every day millions of people spend their working time doing nothing but […]
The 5 most common SEA mistakes
Search Engine Advertising (SEA), paid search advertising, is a very broad field with a great many options. In principle, the biggest mistakes can be defined quickly here too.
Why does a company need social media at all?
Again and again we tell our customers: “Use social media too!” What advantages does this bring for companies?
Google AdWords becomes Google Ads
There are many ways on the internet to reach potential customers and buyers. Google is now trying to make it a little easier for advertisers and is therefore reorganizing its advertising tools.
What are hashtags, actually?
For laypeople it certainly sounds odd from time to time when they listen to some online marketing people: “Did you hashtag that well too?” “Which hashtags do the influencers use on Insta?”…You do not always have to understand everything, but what “hashtags” are is quickly explained. Namely search terms. And a hash sign is added […]