Bert is coming! And everyone is trembling…

Illustration: Hand klickt in eine Suchmaske

Google rolled out a new update this week. According to Google itself, this is the biggest Google update in more than 5 years. It is meant to understand complex search queries better. Every 10th search query is said to be affected.

Is online direct debit on the way out?

Onlinebezahlung mit Kreditkarte am Laptop

The CJEU has ruled: direct debit must not be available only to domestic customers. German online shops therefore need to consider carefully whether they will continue to offer direct debit as a payment method. Many merchants make the direct debit payment method dependent on the customer living in Germany. In this way they reduce the […]

TikTok and the future of social media marketing

Smartphone mit TikTok-Logo und Kopfhörern

Never heard of TikTok? Then you are in the 25+ target group! The Chinese app TikTok is moving into the top league of social media networks with 15-second videos and more than 130 million users worldwide.

How to get many good reviews

Illustration: Menschen mit Sternebewertung

Imagine you are interested in a particular product. You have already researched it online, and in the end customer reviews are often what helps you decide.

Everything becomes “shopable”

Überraschte Frau mit Smartphone

As already mentioned in one of our blog posts from last year: everything becomes “shopable”. The e-commerce buzzword of our time.

Caution, online merchants: the new Packaging Act 2019 is here!

Pakete auf einem Förderband

A new year has barely begun, and online merchants once again have news to keep in mind. The new Packaging Act 2019 (Verpackungsgesetz), which has applied since 1 January 2019, had been announced a long time ago. It applies to anyone who, on a commercial basis, places packaging filled with goods on the market for […]

The best SEO tips for 2019

Banner: Die besten SEO-Tipps für 2019

As the year draws to a close, tips for the coming year start flashing up everywhere in the media again. SEO (Search Engine Optimization), however, is subject to constant change, so a regular update makes good sense. Here, gathered from experience and various sources, are the ultimate SEO tips for 2019.