SchlafTeam makes solid wood furniture for the bedroom: natural materials, sustainability and craftsmanship. The relaunch: move from Magento 2 to Shopify, integration with Microsoft Dynamics 365 Business Central, and a new design in sage tones.
SchlafTeam makes solid wood furniture for the bedroom: natural materials, sustainability and craftsmanship. Pure natural raw materials are used, selected to the company quality guidelines.
Moving from Magento 2 to Shopify, we rebuilt the SchlafTeam online shop: technology and design.
The shop uses a reduced colour scheme in sage tones. Focus is on imagery and the material quality of the solid wood products.
Central was the integration with Microsoft Dynamics 365 Business Central. Shopify is the frontend; accounting and order fulfilment run through Business Central. The interface covers multiple images per item, metafields for cross-selling and course descriptions, and pricing for overlength surcharges.
Product and category data from the Magento 2 shop were moved via Business Central into Shopify: attributes, variants, URL slugs and images, including redirects and categories.
Alongside the relaunch, our SEA specialist Doreen optimised the Google Ads campaigns.
This is how the online shop looked before the relaunch, still on Magento 2, before design and technology moved to Shopify.
Move from Magento 2 to Shopify. Design in sage tones, focus on imagery and material quality.
Shopify as the frontend; accounting and order fulfilment run centrally through Microsoft Dynamics 365 Business Central.
Manage multiple images per item plus metafields for cross-selling and course descriptions.
Intelligent pricing for overlength surcharges directly via the BC interface.
Products, categories, attributes, variants, URLs and images from Magento 2 via BC into Shopify, including redirects.
Google Ads campaigns optimised, including after the relaunch.
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