Gelato-Express specialises in premium ice cream supplies and organic ingredients for wholesale. For Alfred Pfersich GmbH & Co. KG we connected the B2B Shopware shop to Microsoft Dynamics 365 Business Central and extended the ERP with tailored customisations.
Gelato-Express specialises in premium ice cream supplies and organic ingredients for wholesale, with a wide range of products that enrich gelato creations.
For Pfersich we delivered the B2B Shopware connection to Microsoft Dynamics Business Central, including extensive custom ERP adaptations.
For the B2B shop we built a high-performance interface to Microsoft Dynamics 365 Business Central, complemented by targeted extensions inside BC.
The focus is seamless, automated transfer of all business-critical data – from individual customer prices and product information through to structured marketing copy. After login, business customers see their personal price based on pricing logic maintained in BC.
Weight calculations for different packaging units and central maintenance of images and categories also run in Business Central. Automated price checks on order download and debtor import with direct customer-group assignment keep day-to-day B2B operations smooth and error-free.
The solution is fully geared to efficiency, scalability and the specific needs of a professional B2B environment.
Up to 150 prices in one API request within 2–3 seconds – ideal for dynamic B2B pricing.
After login, every B2B customer sees their personal prices including tiered or special prices from BC.
Channel-dependent control of prices and product logic for differentiated B2B requirements.
When orders are downloaded from the shop, prices are checked again by BC and adopted.
Maintain and link product images centrally in Business Central instead of per sales channel.
Marketing descriptions via CSV/Excel into BC, then as HTML to Shopware.
Product categories centrally in Business Central – consistent across channels.
Prices, texts, images and more updated regularly without manual work.
Customers imported from BC to Shopware automatically, including groups and delivery addresses.
Packaging units such as sack, parcel or pallet with dynamic weight calculation in BC.
From idea to go-live: connect Shopware to Business Central – with individual B2B pricing logic. Get in touch with no obligation.
We are happy to discuss our services and your requirements with you.